World Vegan Day Survey: Almost One-in-Ten Tel Aviv-Yafo Residents Are Vegan Or Vegetarian 


Tel Aviv-Yafo, November 1 - Over 4% of Tel Aviv-Yafo residents define themselves as vegan, and a further 4.5% self-define as vegetarian, according to a new survey commissioned by Tel Aviv Global & Tourism ahead of World Vegan Day (November 1) and World Vegan Month.

Home to approximately 450,000 residents, the representational sample carried out by Geocartography Knowledge Group reveals that nearly 40,000 Tel Avivians are either vegan or vegetarian. An additional 30,000 residents (6.6%) describe themselves as pescatarian.

Tel Aviv-Yafo, recognized globally for its thriving and diverse culinary scene, is home to some 40 vegan, 44 vegetarian and 171 "veg-friendly" restaurants – according to Happy Cow. The city was named as one of BBC Good Food's "Destinations for Foodies in 2020" due to the city's status as a magnet for "lovers of plant-based food."

The new data also reveals that an impressive 37.4% of Tel Avivian meat-eaters have substantially (13.1%) or slightly (24.3%) reduced their meat consumption during the past 12 months.

A total of 31% of meat-eaters in the city plan to reduce their meat consumption during the coming year, and 2.2% hope to completely eliminate meat from their diet. Almost half (48.8%) of Tel Aviv-Yafo residents eat an entirely vegan meal at least twice a week, the survey found.

From fresh juice stands lining the non-stop city's boulevards to heaving hummus bars and Middle Eastern-inspired vegan gourmet dining, it is no surprise that the culinary scene of Tel Aviv-Yafo has also become a leading and permanent fixture on the vegan map of the world.

Tel Aviv-Yafo is also home to an innovative "new Israeli" cuisine that fuses together multiple culinary cultures, creating a foodie haven that draws visitors from across the globe. Testament to the popularity of this cuisine has been the rapid emergence of Tel Aviv-inspired restaurants and cafes worldwide in recent years.

The survey also reveals what lies behind Tel Aviv's large vegan population and reduced meat consumption among other residents. Two-thirds (66.5%) of respondents said health concerns drive their diet choices. Taste, animal welfare, economic factors and environmental protection were also key factors.   

Eitan Ben-Ami, director of the Environment and Sustainability Authority at Tel Aviv-Yafo Municipality: "The results of the survey demonstrate a positive and impressive trend of healthy eating among the residents of Tel Aviv-Yafo, primarily resulting from a shift towards a sustainable Mediterranean diet, as recommended by the World Health Organization.


"The diverse food scene here, including many vegan restaurants, makes Tel Aviv-Yafo an exciting culinary experience for residents and visitors alike. I am delighted to see that Tel Aviv-Yafo Municipality's efforts to encourage sustainable and healthy eating are being reflected across the city, benefiting both residents and the environment."

Tel Aviv-Yafo is a leading partner in international efforts to promote plant-based, healthy and sustainable diets. In April 2019, the city was elected as Coordinator of the Steering Committee of the Milan Urban Food Policy Pact (MUFPP), a partnership between more than 200 member cities.

Tel Aviv-Yafo is also a member of the C40 Cities Climate Leadership Group, which sees promoting sustainable diets as an important factor in reducing greenhouse gas emissions.

The municipality's "Bon Appetit" program, established as a result of Tel Aviv-Yafo's membership in the MUFPP, works with municipal departments, non-governmental organizations and government ministries to promote food security, access to healthy food, sustainability education, food waste reduction and a healthy lifestyle among all residents.

Relevant pictures can be downloaded here:

media contact
Eytan Halon

Head of International Press

Tel Aviv-Yafo Municipality