Tel Aviv-Yafo, November 23 – Tel Aviv-Yafo Municipality is proving that romance in the COVID-19 era simply demands a little creativity, a picturesque coastline and a warm Mediterranean climate.


The city launched a unique "Saving the Date" project at Tel Aviv-Yafo's lifeguard towers this week, offering an innovative and romantic dating solution for fun-loving, young couples while bars and restaurants are temporarily closed.


Tel Avivian couples have been invited to book unique dates at three lifeguard towers that are inactive during the winter months. The dates promise an unforgettable evening overlooking the picturesque Tel Aviv coastline and the sandy shores of the Mediterranean Sea, and also represent a creative addition to the already-thriving outdoors city life enjoyed by young residents.

While the novel location, unrivaled view, warm weather and sound of the waves alone might seem like the perfect outdoors date, the municipality will also provide participating couples with a bottle of wine and decorations to make sure the experience is truly one to remember. Dozens of couples have already reserved two-hour dates at lifeguard tower dates at Bograshov Beach, Hilton Beach and Metzitzim Beach.

Among them, Tel Avivian newlyweds Dana Moison and Uri Pozniansky, who celebrated four years since they first met with a date at Bograshov Beach's lifeguard tower (pictures here).

Dana Moison said: "The social life in Tel Aviv-Yafo does not stop and is constantly reinventing itself – making lots of lemonade out of lemons. When was the last time you went out on a date in a lifeguard tower? It's an unforgettable experience, and a fun initiative for all."

Approximately 30% of Tel Aviv-Yafo residents today are aged 18-35, creating a city recognized worldwide for its young and non-stop spirit.

This dynamic atmosphere is combined with an outdoor city culture, outstanding culinary scene, sprawling beaches, romantic boulevards and, in recent months, a citywide desire to find creative solutions to challenges posed by COVID-19.

Since the outbreak of COVID-19, Tel Aviv-Yafo Municipality has repeatedly demonstrated its ability to maintain the city's status as an exciting and safe location for residents and visitors alike.


Last week, the municipality unveiled the "Tel Aviv-Yafo: The Non-Stop City Refuses To Stop" culture campaign, launching a winter season of performances and initiatives that will include hundreds of events every week across the city in compliance with Health Ministry restrictions.

Rooftop performances, outdoor art and photography festivals, cultural activities for elderly residents, beach yoga classes, gyms on wheels and free city tours for all ages are some of the many cultural and leisure events taking place in the public sphere during the coming weeks and months until art and culture venues reopen their doors.


Ron Huldai, Mayor of Tel Aviv-Yafo: "Culture has been the lifeblood of the first Hebrew city since its establishment, and also provides a livelihood for 150,000 citizens who have been left behind since the outbreak of COVID-19. Therefore, we will hold hundreds of events every week to provide a livelihood for thousands of people and medicine for the souls of tens of thousands of residents."


High-quality photos can be downloaded here (Credit appears in caption): https://bit.ly/3pSzhql

media contact
Eytan Halon

Head of International Press

Tel Aviv-Yafo Municipality