Tel Aviv Launches Domestic Tourism Campaign

The Tel Aviv-Yafo Municipality and the Tel Aviv Hotel Association are launching a domestic tourism campaign to encourage hotel accommodation in the city with special benefits for the Israeli public. As part of the campaign, local tourists will enjoy a selection of free tours, 1 + 1 entry to Tel Aviv museums and attractions, and the use of beach facilities and city bikes (Tel-O-Fun) free of charge. The campaign will be launched simultaneously with a national campaign by the Ministry of Tourism to encourage domestic tourism.

The global "Two Cities-One Break" campaign carried out by the Ministry of Tourism over the past three years has brought an unprecedented leap in tourism in Israel and Tel Aviv in particular. Israel welcomed 4.55 million tourists in 2019, marking an all-time high in tourism. Tel Aviv hotels recorded 3.85 million overnight stays, of which about 2.95 million overnight stays by international tourists and another 900,000 stays by Israeli tourists. The average hotel occupancy rate was 76%, the highest since 2010.

With the outbreak of the Corona crisis, tourism entering Israel was completely halted and the hotels in the city were severely hit. Now, with the decision to reopen the hotels, the municipality and the Tel Aviv hotel association have joined forces to offer special benefits to the city’s vacationers.

The campaign will be up and running from the coming weekend, and will be valid from June 18 until August 1. As part of the municipal campaign, dozens of hotels in the city will offer special offers and prices and in addition to the hotel, tourists will enjoy a benefit card.

Minister of Tourism, Asaf Zamir: “The Ministry of Tourism and the Hotel Association will continue to cooperate with the Tel Aviv Municipality to promote tourism for the duration of the coronavirus and even after. This summer will be a marked by domestic tourism, this is an opportunity for Israelis who haven't spent a proper holiday in Tel Aviv-Yafo to rediscover what the city has to offer and fall in love with it.”

Tel Aviv-Yafo Mayor Ron Huldai: “Tel Aviv's thriving tourism industry was providing employment to thousands until the outbreak of the coronavirus. We are determined to bring back this industry to its full activity while still complying with the purple badge rules at the beach, cafes, museums, and other attractions.”

Jimmy Zohar, Chairperson of the Tel Aviv Hotel Association: “Due to the corona crisis and the halt on international travel, the tourism industry is facing a very difficult challenge. In the coming months, domestic tourism will be at the center of our attention in the Tel Aviv-Jaffa area. The Israeli tourist knows the variety of hotels and other activities available and we are expecting that the combination of good prices on hotels and the various benefits will bring many Israelis to go out for to hotel for a break. Hundreds of thousands of Israelis choose to vacation in the city every year and stay at hotels. The impressive growth in the number of Israelis staying in hotels in the Tel Aviv-Yafo area is a testament to their quality. The Greater Tel Aviv Hotel Association is currently working hard to increase the demand.”

Hotel guests will be eligible for a benefits card and can enjoy a rich, content-packed Tel Aviv vacation, as well as restaurants, bars, cafes and the beach.    

The benefits card includes:

  • Free guided tours around the city - Street art in South Tel Aviv, Late Night Stories, The Magic of Jaffa, Ajami: Three Religions-One God, Tel Aviv's Love Stories, Independence Trail, Sarona and more.

  • 1+1 Entrance to a variety of museums and tourist attractions- The Tel Aviv Museum of Art, The Steinhardt Museum of Natural History, Sky Town TLV, IIana Goor Museum, Beit Hai'r, Rabin Museum, Palmach Museum and more.

  • Free Renting of beach facilities- beach chair and free sunshade at the declared beaches

  • Free Daily rental of Tel Aviv city bikes (Tel-O-Fun)

media contact
Margaux Stelman
Head of International Press

Tel Aviv-Yafo Municipality