Tel Aviv-Yafo Municipality Presents its Proposed Plan to Reopen Beaches to the Public

“Blue Sea- Purple Badge”

Tel Aviv-Yafo, Monday, May 11- The Tel Aviv- Yafo Municipality presented its proposed plan to reopen its beaches to the public to representatives of the Israel Ministry of Health and The Israel Ministry of Interior earlier today at Frishman Beach. 

The Tel Aviv- Yafo Municipality presented its recommended guidelines to reopen the beaches under the title “Blue Sea- Purple Badge.” The guidelines will give beach goers a safe environment and protect them from the risk of contracting the coronavirus, according to the Ministry of Health’s guidelines and includes 2 meters distance between beachgoers, strict hygiene rules and a comprehensive model to spread this information via leaflets and more. As was evident over the weekend, the Israeli public wants to spend time at the seaside and in view of the expected summer weather; the municipality is calling on the government to immediately adopt the proposed model. The outline was presented this morning at Frishman Beach by Rubi Zluf, Deputy CEO and Director of Operations at the Tel Aviv-Yafo Municipality, representatives of various municipal departments, representatives of the “Atarim” municipal company, representatives of the restaurants operating on the beaches and representatives of the Health and Interior Ministry.

The “Blue Sea – Purple Badge” plan includes the following aspects:

·         Seating in groups of up to six and ensuring a space of two meters between groups

·         Limiting the number of people entering public bathrooms and measuring their temperature before entering the facilities

·         Placing the beach amenities at two meters distances from one another – including tables, chairs, tanning beds and umbrellas

·         Lowering the water flow in the external showers to avoid spatter 

·         Thorough disinfection and cleaning of beach amenities and facilities

·         Placing disinfection sprays at the entrance to the bathrooms, wardrobes, payment machines, etc.

·         Employee training, including those working in the restaurants and kiosks

·         Allowing visitors to order food and drink from the seating area to avoid crowds

·         Usage of non-reusable menus printed on paper

·         Ensure the spread these guidelines via a comprehensive communication model (leaflets, stickers...)

·         Allowing the purchase of alcohol gel, masks and gloves at the beach kiosks



Ron Huldai, Mayor of Tel Aviv- Yafo: “After many weeks of closure, the people of Israel need a bit of air. The beaches offer entertainment for the public at an affordable price. As we witnessed in the past few weeks, the public is eager to return to the beach. The layout we presented this morning is a model that can be implemented tomorrow morning and it meets all the requirements set by the Israel Ministry of Health."  


 Details of the full-proposed plan:

 • Seating at one of the official beaches - groups of up to six people; keeping a distance of two meters between the groups, it is the responsibility of those who use the beach facilities to disinfect them with alcohol wipes between each use and not to sit directly on the amenities but instead place a towel on the chairs and beds.

 • Bathroom facilities: separating the outgoing and incoming guests with clear marking; placing a guard at the entrance of the bathrooms to monitor the amount of traffic and possible crowds; limiting the number of people in the bathroom at once; installation of non-contact alcohol and garbage cans, keeping distances in line for the bathroom.

 • Outdoor showers- lowering the water pressure to prevent spatter; ensuring that people sit at least eight meters away from the showers.

 • Wardrobes and locker rooms- if it is decided to allow the use of lockers and locker rooms, the number of users will be limited and non-contact alcohol spray will be installed.

 • Eating areas- increasing the area where tables and chairs are placed in order to allow social distancing; taking orders online where it is possible; workers will serve food with a mask and gloves.

 • Kiosks - marking two separate queues with at least 2-meter distances between customers waiting in line; install a glass or protection between employees and customers.

 • Workstations (rescue stations, offices, clinics, workshops, etc.)- cleaning and disinfecting all areas of the workstations including frequently used accessories and equipment; activity is allowed only according to the purple badge specifications.

 • Beach area (public space)- placing informational signs explaining the health guidelines; water sports and activities can be done only in accordance with the guidelines of the Ministry of Health and the a Sports Authority; placement of disinfectant alcohol near payment machines, controlling that social distancing is respected at the beach.   

 The Tel Aviv-Yafo beaches extend from the Herzliya border in the North to the Bat Yam border in the South (approximately 13.5 km in length, of which about 2 km are declared beaches).  According to estimates, the average number of visitors on Tel Aviv’s beaches is about 150,000 on Saturdays and holidays, and about 25,000 on weekdays: adding up to a total of approximately 9 million bathers on average during the bathing season.


media contact
Margaux Stelman
Head of International Press

Tel Aviv-Yafo Municipality